The challenge
Northpeak had grown fast but its brand hadn't kept up — inconsistent visuals across a dozen product lines were diluting trust with enterprise buyers.
The solution
We built a unified identity system: a new wordmark, a flexible grid, and a component library shared across marketing and product.
The result
Brand recognition in target accounts rose 34% within two quarters, and sales cited the new deck as a closing factor in six-figure deals.
Next projectA mobile app redesign that doubled retention